Users will soon have a new feature that permits them to reduce the volume of AI-created media appearing in their timelines. This step comes as the company disclosed that it now features over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a surge in content created by AI, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising content creators on another major platform primarily display clips produced artificially. A considerable share of this material is considered mass-produced AI material, a phrase for inferior, mass-produced content that is typically nonsensical or surreal.
Our research shows that a lot of users enjoy content made with AI tools, from AI artwork to science explainers, and we aim to give people the option to adjust the amount of that, based on their own choices,” commented a company executive.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its network tagged as AI-generated. Collectively, over 100 mn media items are added to the service every day, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they watch by using the content preference feature in the platform and choosing AI-made media. Other topics that are already be modified under the tool include politics, clothing, beauty, and dance.
Platform Guidelines
The platform’s rules require users to identify “realistic” AI-generated content, and it bans malicious deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be deleted under its community policies.
In addition, the app will now apply an artificially created tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2m educational fund for experts and groups to produce learning resources about responsible artificial intelligence. This initiative will support charitable organizations focused on teaching computer science.
Moderation Strategy
The video-sharing app has justified its safety measures, during controversy over intentions to make redundant a large number of safety staff in Britain. The company is expected to reduce 439 jobs in its user protection team in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it has to be seen by staff. The company reported a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
